Are you tired of second-guessing your business choices?
With women 16% less likely than men to believe in their entrepreneurial abilities, decision confidence isn't just a personal challenge—it's a systemic one. This is where your brand strategy comes in.

Your brand is so much more than a logo. Your brand is your business, if it were a person—full of values, vision, personality, and purpose. Brand strategy is a blueprint for that person: Who are they, what do they stand for, what motivates them, what they believe in, what their personality is like, who they’re here to serve, what makes them different and memorable compared to others, and most importantly - how do they make people feel? 

When you have a well-rounded and clearly defined brand strategy, your brand can become your most powerful decision-making tool, replacing uncertainty with clarity and alignment.

In this workshop, led by brand strategist and creative director Morín Glimmer, you'll discover:

• The hidden cost of misaligned choices in businesses

• The three essential brand filters that simplify decision-making

• Practical frameworks for evaluating opportunities with confidence

You'll walk away with:

• A brand alignment checklist for evaluating any opportunity

• A deeper understanding of how your brand supports your business 

Length: 1 hour (including Q&A)

Bring: Pens and your notebooks/journal

Prep: No preparations are needed, but you’re welcome to reflect on your decision-making tendencies in your business, your brand values, purpose and vision to help you get in the right headspace.

Takeaway: A brand alignment checklist you can use for evaluating any opportunity 

Free for Really Wild members, £10 for Lite members (or pay what you can), £20 for non-members and £10 for recording only.

About Morín 

Morín Glimmer is the founder of Rosy Futures: a brand consultancy for radically hopeful feminist founders and the experts who support them.

With over 12 years of experience shaping brands for human rights organisations, tech-for-good startups, and impact-driven businesses, Morín has helped raise over $100M in funding and contributed to shifting public narratives around gender, education, and justice.

She's on a mission to help women and non-binary founders step into their power by harnessing their brands to amplify their impact as they create the change they want to see in the world.

You can find Morin here: https://www.rosyfutures.com/ and https://instagram.com/rosy.futures and https://www.linkedin.com/in/moringlimmer/