Meet Harriet Formby (she/her)

Your friendly and approachable Small Biz CFO & Mentor, helping creative and purpose driven business owners build strong financial foundations and profitable strategies to thrive.

About Harriet

Harriet is an ICAEW qualified Chartered Accountant with a passion for empowering creative entrepreneurs with the feel-good business finance know-how to realise their dreams - with profits, purpose, healthy cashflows and good vibes.

Before setting up her Chartered Accountancy & Business Advisory practice, Below The Line Finance in 2020, Harriet advised startups/SMEs on financial growth planning, scalable finance function, securing funding and more. She also led finance transformation & technical accounting projects for SMEs that were joining Fortune 500s & private equity-backed groups. She now brings her unique skillset to support small business owners through ‘Mini CFO’ outsourced CFO & Accountancy services. And she runs ‘creatives-friendly’ finance training and resources through her Get Number Savvy platform.

Harriet holds a Level 5 Certificate in Coaching and Mentoring from the CMI, and is currently undertaking the ILM Level 7 in Executive Business Coaching & Mentoring. She acts as a mentor under schemes for the UK Government and the ICAEW.

When she’s not busy on the numbers stuff, Harriet loves to be outside with dogs, horses and assortment of other animals at her small holding near Bath. 

  • Transforming the ‘numbers stuff’ from a necessary hinderance to a powerful business tool for growth and prosperity.

  • Building your confidence with navigating business finances and making informed commercial decisions.

  • Creating bold budgets and savvy financial road maps that bring business ideas to life with clarity and peace of mind.

  • Financial strategies around profitability, pricing and operations that help you to deliver your valuable work without burning out.

  • CFO level insight to help you problem solve, pivot and build financial resilience for a sustainable future as you build your dreams.

What Harriet can help you with

  • You're a talented, passionate superstar but finding the balance between stable income, cashflows, profits without exhausting yourself can sometimes feel oceans away.

  • You tend to just about muddled through with your business numbers. But you’re ready to stop running away from your figures and face the financial reality with a sympathetic, confidence-building guide.

  • You've got fantastic business ideas bubbling away, but putting together a financial plan can feels like assembling a puzzle in the dark.

  • You can access basic finance support for your accounting and tax obligations. But the seemingly impossible quest of sourcing relatable &  practical strategic financial guidance has - till now  - seemed out of reach for you.

This will be a good match if:

A woman with shoulder-length hair, wearing a maroon hoodie, is framed in an oval on an olive green background with decorative borders. The name "Harriet" is written above and below the image.

A word from Harriet’s client, Sarah:

"Working with Harriet has been an absolute game-changer for our business. We were struggling to find the right support with our existing accountant, but Harriet came to the rescue. She is incredibly productive, collaborative, and full of fresh ideas that have made a significant impact on our business.

Talking to Harriet about our financial concerns instantly puts my mind at ease. Her reassuring, warm presence and practical approach always leave me feeling more confident and motivated after our sessions. She genuinely cares about our success and goes above and beyond to provide us with a solid plan of action.

Thanks to Harriet, our cashflow is now under control, and we have a profitable budget in place so I can finally sleep better at night. I only wish we had started working with her sooner! If you're a small business owner in need of financial guidance, Harriet is the go-to person who will truly make a difference."

Sessions with Harriet

You can signup to 4 or 6 months of coaching for one hour every month, all you need to do is book an intro call below.

Or you can purchase a one-off right away for £140!