Easy tweaks you can make to your website to drive more sales
If you’ve already got a website for your business, but maybe you haven’t been driving as many sales as you’d like, this blog post is for you. Web designer, Freya Padmore is sharing her top tips for driving more sales from your website, without having to start from scratch. Just a few tweaks to your website and you’ll likely see a world of difference.
Strategically place testimonials
You probably already know that testimonials are powerful tools in showing client results and reassuring buyers that they are not the first to work with you - but what does it mean to use them strategically?
Rather than putting all your testimonials onto one “results page” or hiding them in a testimonial slider, I encourage you to scatter them more intentionally across your website. For example, if a testimonial is about a particular offer/product, make sure to include it on that particular sales page.
But you can even take it one step further. For example, if you have a testimonial about how working with you is “such good value for money” or “I made my investment back within X weeks”, place this testimonial right after introducing the price.
Another example would be a testimonial about how amazing your communication is, and that they “were put at ease from the first moment of speaking to you” - add that right next to your contact form
You get the idea. Reassure potential clients, right at the perfect moment.
Add video!
In a world where AI is becoming even more popular and speed is everything, video can be a fantastic way of building connection quickly with your website visitors. In fact, video can improve your conversion rates by up to 86%.
Some ideas of videos could include video testimonials, an about you video, an explainer video of your offer or a behind the scenes look at what they’ll receive if they buy.
Add a way to capture leads that doesn’t require buying from you
Some people simply aren’t ready to buy from you yet, but you don’t want to lose those people all together. The best way to capture these potential leads is to offer a free lead magnet in exchange for their email address so you can add them to your email list.
Why? So you can continue to nurture them via email even after they leave your website. This will allow you to stay in touch with potential leads, increasing the number of touchpoints and hopefully bringing them closer to the sale over a longer period of time.
The key here is to offer a lead magnet that is a no-brainer. It should be super targeted and relevant to your audience, so as soon as they see it’s free, they can’t wait to sign up!
Our guest blogger this month - Freya Padmore
Remove excessive questions in your forms
Not getting many people who fill out your contact form? The key culprit could be that you simply have too many questions. The fewer questions there are, the less friction there is to getting in touch.
I know lots of people want lots of details upfront, particularly as a service provider where you may need some key details ahead of a sales call. However, not everyone filling out your contact form wants to be a client. Some people may want to get in touch with a question or collaboration opportunity.
Therefore, keep it to only the necessary details like name, email and message, and if you need additional info, you can always ask in your follow up email.
Add calls to action which take people on a journey to buying with you
One of the most common mistakes I see people making when it comes to their website is not including calls to action (CTAs) on every single page.
Effective CTAs should encourage users to take the natural next step. That doesn’t mean every CTA needs to encourage people to buy!
For example, a short bio about you on your homepage, would naturally lead to “find out more about you” and your about page, rather than to get in touch and your contact page.
Your about page would then naturally lead people to “find out more about my services”, driving towards your services page, and then finally to the sale/contact page.
Rather than constantly asking people to buy, consider what stage of the buyer journey they are at, and invite them to take the natural next step.
Create powerful thank you pages
One of the most underutilized pages on any website is the thank you page - the page that someone is redirected to after filling out your contact form or downloading your freebie.
The reason they are so powerful is because the only people viewing your thank you page are the people who are already SUPER engaged with you! They have literally just downloaded a freebie or got in touch with you, so you want to make the most of this super engaged audience.
You can use your thank you page to generate more sales in a couple of ways:
Create a thank you video - That video I previously? Include one on your thank you page! It is a great way to add a personal touch and introduce yourself to new people who have just joined your email list, or reassure people who have just contacted you and even help them get familiar with your voice and feel comfortable with you before hopping on a call.
Include a tripwire product that is a no-brainer - this is an especially great strategy for your freebie thank you page, as you can show off a low-cost offer to your most engaged audience. Not only is it a great way to generate passive income, it also increases the likelihood of someone purchasing from you again.
Include testimonials & next steps - this is perfect for your contact thank you page. It’s a great chance to reassure people that they have reached out to the right person and lays out when they can expect to hear from you. Setting those expectations early on can make the start of a great relationship.
Summary
Hopefully at least one of these suggestions has inspired you to make some tweaks to your website. Even the smallest changes can have a huge impact.
The key takeaway here is to always be asking yourself:
How can I make it as easy as possible to buy?
What would make it a no-brainer?
How can I reassure potential clients that they can trust me?
An amazing client experience and wowing potential clients from the get-go is the key to success and sales.
And if you’re committed to driving more sales from your website, you might want to consider a personalized website audit. Freya offers a Power Hour service where you can have a professional review your website to help you identify areas of improvement.
Or if you simply have a website question you’d like answering, feel free to connect with Freya on LinkedIn or Instagram and ask away!