How are we meant to function right now?

This morning I messed up like three times in a row. I got SO annoyed with myself for rushing important things and being distracted.

I couldn’t understand why. Why can’t I function? Why am I behaving like someone who has never done this before? I see our competitors doing an amazing job and wonder why I can’t keep upsometimes. So I took a moment to think about it and here are my honest, very vulnerable thoughts.

The reality is life is fucking scary right now. I can’t flip easily into sales and marketing mode, but I’m meant to because I have a business to run and I need to make a living.

I see lots of ChatGPT written emails (zero judgment) and I’m realising why that’s happening so often, yes it makes life super easy but also, maybe it gives people the distance they need in order to carry on? I can’t do that, I don’t use Ai to create marketing campaigns or write emails. And I can’t write sales emails when there are people in every corner of the world losing their lives at the hands of the oppressors.

My only option is to think about what I can do.

So this is my plan, and my pledge to you:

You will always get the oversharing side of me. I’m not going to pretend I have my shit together when I don’t, I will always share the reality behind running a business. That’s how I started Wild and I’m getting back to my roots. No more trying to force myself to be like the shiny, clean people who never get anything wrong. That’s never been me. I’m always the sweaty, chaotic girl on the tube, not the one who glides on without a hair out of place (oh how I have wished to be her so many times).

I won’t make empty promises or pretend I know how you should be behaving in your business. I see so many toxic posts that tell you that their unique approach will earn you thousands in a matter of minutes. Or that you ‘shouldn’t do this and you shouldn’t do that’ NAH, I have never and will never buy it. Nobody can tell you how to be a business owner, only you can make that discovery and I’m here to support you in your quest.

Wild will always be a safe space.You are welcome to talk about politics here. It’s important. But we use trigger warnings so you can opt-out of conversations if you’re not in the right headspace for it.

Some days I’ll be super present in the community and some days I will be quiet.

I will get things wrong. But I will also get things very right.

Wild will always donate to charities that directly support communities in need right now. It always has and always will.

You will always be my priority. Even when I’m in sales mode, when you need me to hold space for you, you will win every time.

So in conclusion, I think the only way we can ‘function’ is to accept that we probably can’t right now and that’s ok. But that together we’re stronger, safer and less vulnerable to the wobbles of self-employed life.

Mega love to you and yours,

Jess xx